Matt Leadbeater

Marketing Director, Lion / Ex ABInBev / Founder, OtherNature™

  • Brand management

  • Commercial strategy

  • Digital transformation

  • Connections planning

  • PR

  • E-commerce

  • Innovation


Matt Leadbeater is an award-winning global marketing leader and commercial strategist with over 15 years of experience at the intersection of art, culture, and commerce. His passion lies in building consumer-centric brands in a borderless digital landscape, emphasizing data-driven marketing effectiveness to achieve profitable and sustainable growth.

Currently, Matt serves as the Strategy and Insights Director at Lion and is the co-founder of OtherNature™, a subscription-based DTC brand specializing in premium nootropic supplements. Prior to this role, he had the privilege of leading Budweiser across Europe, overseeing the world's largest alcohol product, ranked #21 in Forbes' Most Valuable Brands.

Matt leads with compassion, curiosity, and empowerment. His entrepreneurial mindset, commercial acumen, and consumer-centric marketing expertise have been refined across various sectors, including brand management and commercial strategy.

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