Sophie Collins
CMO, MPB / Ex VP of Digital & Marketing, DAZN
GTM strategy
Marketing strategy
Performance marketing strategy
Authentic sustainability communications
Establishing your brand internally and externally
With 15+ years in performance marketing and media—and a decade scaling startups and high-growth businesses—I’m passionate about helping purpose-led brands deliver maximum impact. As Chief Marketing Officer at MPB, the world’s largest platform for buying, selling, and trading used photo and video kit, I lead strategies that drive both business growth and our sustainability ambitions.
MPB is a leader in the circular economy, making photography and videography more accessible for all visual storytellers. I also lead MPB’s sustainability practice, ensuring we operate in a way that balances people, planet, and profit in equal measure. I believe in the power of technology and data to transform marketing—enabling personalisation at scale and driving maximum performance.
By harnessing automation, AI, and data-driven insights, I’ve helped businesses optimise customer experiences and accelerate growth in competitive markets. I’m also deeply committed to the power of visual storytelling to spark change—whether by amplifying voices, raising awareness of global issues, or making creative tools more accessible.
Beyond MPB, I support this mission as a Trustee of the Royal Photographic Society and am a Board Advisor at Good Law Project, championing creativity and advocacy for a more sustainable and just world.
