Stephen Yeomans
Strategy Director, Edelman
Brand strategy
Brand narrative (brand's story)
Communications strategy
Media strategy
Creative strategy
Brand identity / design
Stephen Yeomans is a highly experienced communications strategist with a diverse skill set honed through years of work with leading media, creative, and PR agencies both in the UK and internationally. A passionate brand builder, Stephan applies a rigorous approach to empower brands with a clearer and more impactful voice in the marketplace.
He begins by analyzing a brand's DNA and assessing its role in culture and contribution to society. With a background spanning various agency types—from media and creative to PR and internal communications—he possesses a comprehensive understanding of all aspects of communications and media. This diverse experience enables him to adopt a holistic perspective on marketing communications, allowing him to identify and develop creative ideas that capture attention organically, rather than relying solely on paid media support.
Stephan’s extensive experience in media agencies has instilled in him an audience-first mindset, ensuring that brand messages resonate deeply with their intended audiences. He is adept at developing sophisticated audience segmentation and targeting strategies, leveraging the latest tools and technologies to build effective omni-channel media plans.
