Fractional CMO Search

At The Good Works we match purpose-driven brands with top-tier CMO’s and Marketing Directors to accelerate their growth!

Elite talent, on demand

Access our curated network of top CMO’s who have scaled leading startups and brands—without the full-time commitment.

Flexible, fast and fractional

Top-tier marketing leadership, exactly when you need it. Whether it’s a few days a week or a high-impact interim role.

Seamless, low-risk hiring

Minimal notice periods. Predictable monthly costs. Maximum impact. A smarter way to scale.

Rapid placement

The Good Works six step process is designed to have the perfect match in place within 2-4 weeks from brief.

Our network of Fractional CMO’s have worked as Directors, VPs, and C-level executives at some of the world’s most successful startups and brands, bringing exceptional expertise and a passion for solving the most challenging problems!

Here’s what they might cover:

From optimising marketing spend to mentoring your existing marketing team, our Fractional Marketing Leaders bridge the gap between big ideas and practical execution.

Developing and optimising your marketing strategies for growth

Budget management and maximising your ROI 

Brand strategy and management

Content and communications strategy

Identifying and collaborating with strategic and agency partners

Leading and mentoring your existing marketing team

Resolving complex marketing challenges

Marketing and sales automation

The Good Works Match Methodology

Our six step process is designed to match you with the perfect Fractional Chief Marketing Officer for your business and brand. We aim to have placed your match within 2 - 4 weeks from brief.

Step 1

Briefing

We kick off with a Good Works scoping session to get to know your business and your fractional CMO requirements.

Step 2

Defining the Role

Together, we create a detailed Role Profile to attract a top-tier Fractional CMO for your specific requirements.

Step 3

Matching

We identify and present a curated shortlist of best-in-class Fractional CMOs who are interested in the opportunity.

Step 4

Interviewing

We coordinate interviews, manage scheduling, and gather feedback from both sides to ensure the perfect match.

Step 5

Offer Management

Our team supports the offer and contracting process, to ensure both parties are set up for success.

Step 6

Support

Post-placement, we provide continuous support through check-ins and feedback management.

Our fees are totally transparent and designed for flexible budgets. We charge 20% placement fee on a month-by-month basis, ensuring no big up front costs or risk of losing the fee if you need to switch it up.

If you’re a Fractional CMO or considering becoming one and are looking for purpose-driven opportunities, we’d love to hear from you.

Are you a mission-driven CMO?

Fractional Chief Marketing Officer Questions & Answers

  • A Fractional Chief Marketing Officer is a senior marketing leader who works part-time hours or is engaged for a high-impact interim period. They provide strategic oversight, optimise marketing strategies, and mentor your marketing team—without the full-time commitment.

    With a proven track record of scaling brands, launching major campaigns, and solving complex marketing challenges, a good Fractional CMO will bring the marketing expertise needed to drive your business growth.

    For brands in rapid growth mode or companies needing fresh strategic marketing leadership, a Fractional CMO can be the smarter, faster way to get results.


  • One of the big benefits of hiring a Fractional CMO is that unlike full-time CMOs, who require fixed annual salaries along with additional benefits like holiday pay, bonuses and pensions, Fractional CMOs offer more flexible pricing models such as day rates or monthly retainers. You also avoid the cost of significant notice periods and up front recruitment fees if for any reason it doesn't work out.

    Depending on the experience level, number of days required and the scope of their role, our CMO fees vary from £600 to £2,000 per day.

  • The right Fractional CMO can have a phenomenal impact on your businesses success without the heavy overhead or commitment of a full time hire.

    Fractional CMO's are ideal for organisations experiencing rapid growth, needing strategic direction, or needing ownership of the marketing function without the cost of a full-time CMO. Here are some common scenarios where hiring a Fractional CMO can be invaluable:

    Strategic Support

    Your leadership team are focused on other essential areas of the business and lack the capacity or the capability to drive the marketing function to success

    Optimising Your Existing Marketing Team

    Your team is brilliant but needs mentorship, leadership, or strategic guidance from their marketing efforts to achieve your business goals.

    Project-Specific Needs

    You have time-sensitive initiatives like product launches or campaigns that require expert oversight.

    Urgent Cover

    Recruiting the right full-time CMO can take 6 months or longer. If you need a strategic marketing leader in a short time-frame, a Fractional CMO can be in place quickly and steady the ship and can even help find your permanent hire.

    Temporary Cover

    You need cover for maternity or paternity leave for your CMO or Marketing Director with someone who can hit the ground running

    Focused Resources

    Your business is at a point where they need to be lean. A Fractional CMO CMO can focus their efforts on the most important area and make a high impact with less time.

    Part-time Requirement

    You need a senior, strategic marketing leader to own the marketing function but it's not a full time role.

    Specialised Expertise

    You need high-level, niche marketing expertise but don't need these full-time or only for an interim period.