Amanda Christie
Head of Growth, Spark Finance / Ex Nike, Lego
Growth & Marketing Strategy
Audience/Customer Insight and Analysis
Channel Strategy (Owned, Earned, Shared and Paid)
Marketing Budget Allocation and Optimisation
Activation Oversight (Paid, PR, Social, SEM, SEO, Partnerships)
Measurement (Defining Goals and Key Metrics, Analytics and Reporting Cadence)
Amanda Christie is a dynamic marketing strategist with a wealth of experience spanning global markets, including Australia, Canada, and the US. She has worked with some of the world's most purpose-driven brands, such as LEGO, Nike, and Unilever, crafting innovative strategies that highlight each brand’s unique qualities while building deep connections with their audiences.
Amanda excels at understanding the distinct needs of mission-led brands and developing strategies that drive both engagement and business growth. Her expertise lies in blending global insight with local relevance, ensuring her work resonates across diverse markets. At The Good Works, Amanda is focused on helping brands create meaningful, impact-driven strategies that not only stand out but also contribute to long-term success.
